Ruju is more than just a liqueur: it’s a warm, fragrant embrace that holds the wild soul of Sardinian myrtle. The dark, aromatic berries, carefully harvested in the island’s unspoiled lands, are transformed into an “elixir” of deep color and velvety flavor.
At first sip, Ruju envelops the palate with its sweet and slightly bitter notes, releasing the unmistakable aromas of Mediterranean scrub: resin, aromatic herbs, and a hint of balsam. It’s the perfect liqueur to end a meal, perhaps with a traditional dessert, or to slowly savor on its own. Its intense ruby color recalls the fiery sunsets over the Sardinian coast, making each sip a little journey into the island.
Santeria is not something to taste, but to experience. It’s a fragrance that captures the mysterious and ancestral essence of Sardinia. Inspired by sacred places and the island’s ancient traditions, Santeria is an olfactory journey evoking the power of wild nature and the enigmatic charm of nuragic ruins.
Its masterfully blended notes recall sun-warmed arid lands, wind brushing over ancient rocks, and the intense scent of wild herbs. Experiencing Santeria feels like wrapping yourself in a cloak of history and magic—a way to always carry a piece of Sardinia’s most authentic soul. It’s a scent that speaks of meaningful silences and primal beauty.
Amargura by Istinto Sardo represents the island’s boldest and most untamed spirit. This handcrafted bitter is a concentrate of aromatic herbs and wild roots, carefully selected to create an elixir with an intense, persistent taste.
On the palate, Amargura reveals a perfect balance between bitterness and subtle sweetness, with a bouquet of aromas reminiscent of the rawest and most authentic Mediterranean scrub. It’s the ideal bitter for those who love genuine, bold flavors—those that leave a mark, warm the soul, and evoke Sardinia’s untamed nature. Perfect as a digestive after a rich meal, or to share with others, enjoying a sip of true Sardinia.
Ruju, Santeria, and Amargura by Istinto Sardo are three different but complementary ways to experience and feel Sardinia. The first with its enveloping sweetness, the second with its evocative mystery, and the third with its bold intensity. Together, they form a trinity that captures the essence of a unique island, capable of offering deep emotions and unforgettable flavors.
