Explore the refined taste of Vermouth

Welcome to the world of Vermouth: a journey through the origins, diffusion and unique characteristics of this iconic drink.

Ancient Origins:

Vermouth has ancient roots dating back to the times of ancient Greece and Rome, where wines flavored with herbs and spices were known. However, its modern form began to take shape in the 18th century, with Antonio Benedetto Carpano, a Turin liqueur maker, considered the pioneer of vermouth. In 1786, Carpano created "Vermouth Torino", introducing a tradition that would leave an indelible mark on beverage culture.

Diffusion and Popularity:

Vermouth from Turin conquered the hearts of Europe in the 19th century, particularly in France, where famous manufacturers began creating their own versions. Martini & Rossi, born in Turin in 1863, is one of the most illustrious examples of this golden age of vermouth. Its diffusion has grown steadily, becoming a fundamental ingredient in many classic cocktails.

Unique Features:

Vermouth is distinctive for its wine base flavored with a blend of herbs, spices and roots. Key features include:

• Complex Aromas: Vermouth offers a wide range of aromas, ranging from herbaceous to spicy notes, creating a complex flavor profile.
• Balanced Sweetness and Bitterness: A harmonious balance between sweetness and bitterness is a distinctive feature of vermouth, making it versatile in multiple preparations.
• Versatility in Cocktails: Vermouth is a key ingredient in classic drinks like the Martini, Negroni and Manhattan. Its versatility makes it suitable for different cocktail creations.
• History and Tradition: Each brand of vermouth carries with it a unique history and tradition, adding depth and authenticity to your tasting experience.